There are different kinds of Authority such as Domain Authority and Page Authority. Domain Authority is measured by your Website Traffic while Page Authority is measured by search engine results.
Ratings and Reviews affect your reputation. It can make or break your business. Good reviews can gain customers’ trust and make new visitors more willing to give your business a try while Bad review can discourage people’s visiting habits. Beware of malicious posters who post reviews that are not accurate. Therefore, you need to monitor your Ratings and Reviews and give full attention because it is one of the most effective ways to boost your authority.
1. Ask customers for honest feedback
2. Ask for reviews, endorsements, and testimonials
3. Thank them with a Giveaway or Coupon
1. Don’t write your own reviews from lots of accounts
2. Don’t write fake bad reviews of your competitors
3. Don’t pay for reviews
Create authority with search engines. Google offers free marketing opportunities that will help you create an authority such as Google Business and Google+ Hangouts. People who post ratings, reviews, and comments will be made through their own Gmail account, which should avoid malicious or dishonest postings.
Improve your marketing strategies by paying attention to your ratings and reviews!