Obtaining an opt-in list means that you have secured a list of people who have consented to receive newsletters and promotional materials from you. Here are some important reminders for you to maintain a healthy working relationship with them and avoid conflict with your Internet Service Provider or with the law.
1. Regularly review your bounced emails and take note of those email that were unsuccessfully delivered. Update our list by removing those emais so that you can track the specific number of recipients who are getting your email. There are several reasons why an email bounces. It could be that the server was busy at the time of delivery or probably the recipient’s inbox is already full. Other possibilities include an invalid email address because it is mispelled or maybe the email address has been inactive or deactivated.
2. Make sure that there is an unsubscribe option both in your site and in your mails. If somebody submits an unsubscribe request but you continue sending them your emails, then you are actually sending them spam mails already. This is very harmful to your business. ISP may include you in the blacklist if someone reports you to the authorities as a spammer. This could also mean you’re losing existing and potential subscribers.
3. Never include obscene context or vulgar words in your emails especially that the age composition of your list is diverse. This can cause a controversy and might lead to people filing a complaint against you. It is truly advisable to be consistent in promoting your business in the most decent way.
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