Marketing has greatly evolved especially with the occurrence of Social Media Marketing. Twitter is one example where concepts such as specific market identification, delivery of targeted messages with instant feedback are made available. When applied, these concepts are useful in your quest for an effective marketing campaign. Now let’s identify the ways on how you can find your target market list through Twitter.
Look for Trendsetters, Influencers and Active Users
Observe how often users tweet and concentrate on those who are regularly active on Twitter. These are people who are highly influential with the hashtags they create and opinions they tweet. They are most likely the ones who have many followers, which is a very important aspect in endorsing a certain marketing idea.
Particular Keywords Used
With the use of Social Bro and FollowerWonk, you can determine the most active users in Twitter. These tools will help identify your Target Market and come up with a list based on the key words on user’s bio.
Begin with the people you personally know. They advanced search features can guide you in selecting those contacts whom you see fit to belong a certain targeted group in your list.
Classify Your Search Results List
After you have gathered different profiles according to your search results, it’s now time to segregate them into lists. Twitters allows you to organize upto 20 lists, maximum of 500 users per list. This makes it easier for you to send a specific marketing materials that suits for each targeted group list.
Make sure to constantly communicate with your Target Market and maintain a healthy relationship with them. Also, keep track of your Target List and update it from time to time.
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