Facebook has been widely used by around 1.39 billion people. An estimated 30 million fan pages have been created for businesses and searches reach up to 1 billion each day. Such figures indicate how essential it is to determine the “dos” and “don’ts” of Facebook Marketing in order to maximize your potential of gaining a massive following.
People will appreciate and follow you more once they sense your authenticity and sincerity with the content of your posts. Your posts also say a lot of what your company is about.
Prioritize Customer Service
When you make customers feel satisfied with your service, then you are giving them a reason to become loyal customers and recommend your service to others. Let them know they are valued by responding to their inquiries or concerns efficiently.
Create Facebook Fan Pages Instead of Profile Accounts
Using a Facebook Page for business has a lot of advantages in terms of analytics, ads and apps. A Facebook profile account on the other hand doesn’t have these features and is only limited to 5,000 friends or connections while a Facebook page accommodates unlimited fans.
Establish Solid Posting
Be consistent in posting creative and quality contents that should be in line with your marketing goals.
Ask for Feedback
Be open to what customers have to say whether positive or negative. Customers can provide feedback in many ways such as completing a survey, responding to posts or giving recommendations. This should be used to improve customers’ satisfaction toward your product or service.
Do not Spam Facebook Pages
The contents you share must not contain overly aggressive marketing messages, otherwise this will be considered spam and can cause a decrease of followers or possible customers.
Don’t Define Your Success Based on the Number of Likes
Measure your Success according to the kind of interaction you have with your customers and not the number of likes in your page.
Don’t Limit Your Strategies in Facebook Marketing Alone
Facebook Marketing is an effective way of selling your products and services. However, it would be more effective to expand your marketing opportunities by utilizing other social media networks.
Apply these dos and don’ts of Facebook Marketing now that you have already identified them. Connect With Us if you want to know on how to get up to 5,000 likes on a NEW Facebook Page in one minute!
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