A sense of excitement is what you experience when you introduce a new product in the market. And a feeling of difficulty could follow especially if you notice that your product is not selling at all. Surely, then it is important for you to figure out what are the reasons that can cause this kind of scenario.
Product is Hard to Find
Though your product is readily available yet only few know about it and how to avail it then you can’t expect that much increased number of products to be sold. You have to consistently prioritize creating product awareness with the help of SEO or Social Media. This must be an essential part of your marketing strategy even from the time of launching your product.
Your Product has no USP
Your product might be similar to other products that already exist in the market, but what helps it become salable is the concept your advertising campaign. So you need to come up with a Unique Selling Proposition (USP) that highlights your product as special and more valuable than its competitors and will convince customers to patronize your product.
Product is too Unusual
In as much as you want your product to stand out from all of the rest, you also have to avoid making it appear too unique that people hardly can connect to it. Make sure that your product meets the existing demand so people will be more open to accept what you are offering.
Product Doesn’t Have a Clear Message
Product sales fail due to lack of clarity in terms of the product’s functionality. As a result, people will just disregard it. Therefore, it is very important that you directly communicate the value of the product and once people understand its purpose then more will be drawn to buy it.
As Ben said, he struggled to sell software to his email list before. He was thinking that his Email lists were only interested in buying less than $10 information products but he began to analyze how he was presenting software offers to his list. As he applied many changes, his results on every software launch made over $3,000 profit!
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